Index / 001

ROHIT JAYAKARAN

START WITH THE RESULT.

I work across strategy, technology, media and culture: questioning default assumptions, exploring better paths and building for the problem that actually needs to be solved.

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THINKEssays, ideas, strategy, technology and culture.BUILDDigital systems, consulting, transformation and experiments.SPEAKPodcasts, radio, interviews, events and conversations.PUBLISHBooks, long-form writing and cultural projects.

Featured thinking / 001

Non-Linear Thinking: Why This Conversation Belongs in 2026

Organisations become very good at following the path. The more important question is whether the path is still necessary.

“Non-linear thinkers start with the result.”

17 June 2026 / 4 min read

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001 / Publishing / 2020

The Almost Impossible Bollywood Quiz

50 quizzes on iconic Hindi films, each drawn only from events inside the film’s own story.

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